Justin and Pepsi Team up for Superbowl

January 15, 2008

Grammy-winning R&B singer Justin Timberlake will appear in an advertising spot for Pepsi, kicking off a year long $1 billion giveaway of MP3s, CDs, videos, consumer electronics and other items on Amazon.  Working with Amazon this year is big deal for Pepsi, which said it will spend more on its “Pepsi Stuff” advertising campaign than on any past marketing effort.

For Amazon.com Inc., the arrangement could mean even more.  The digital download arena is being fought and their main competitor iTunes has the lead but maybe not for long.  I personally lke the format Amazon sells in because you can use the song on multiple computers and devices.

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